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Our Thinking

We have produced several well-received papers focusing on cultural change and important new research techniques. Our articles appear regularly in the trade press.

Global trends in technology interest and uptake

We’re constantly reminded that we live in the information age, with digital and ...

Charity giving in the UK explained

Barack Obama gave his recent Nobel peace prize winnings to 10 charities.  His ...

40 year consumer trends

With TGI celebrating 40 years of single source marketing and media surveys in 2009, ...

Free consumer financial attitudes charts

These slides demonstrate some key differences between the US and western European ...

Coke segmentation paper

Learn how working with us helps ensure Coca-Cola’s marketing and brand planning ...

Global SELs

A white paper detailing TGI’s unique Socio-Economic Level classification.  ...

The Future Of Segmentation – Ten steps to improve its return on investment

An explanation of this key area, written in plain ...

Consumer trends in bottled water

An example presentation, delivered at an industry ...

De-Mystifying Clever Stats Techniques

An explanation of the more commonly used techniques, designed to help you cut ...

Childrenswear

ANALYST COMMENT - ANNE BENOIST, SENIOR ASSOCIATE DIRECTOR, ...

Pizza & Pasta Restaurants

ANALYST COMMENT - SANDY LIVINGSTONE, DIRECTOR, ENLIGHTENMENT As casual diners are ...

Baby Food

ANALYST COMMENT - ANNE BENOIST, SENIOR ASSOCIATE DIRECTOR, ENLIGHTENMENT Faced ...

PC retailing

ANALYST COMMENT - ANNE BENOIST, ASSOCIATE DIRECTOR, ENLIGHTENMENT PC manufacturers ...