en james.powell@bmrb.co.uk Copyright 2010 2010-07-14T09:23:23+00:00 http://www.enlightenment-uk.com/site/global-trends-in-technology-interest-and-uptake/ http://www.enlightenment-uk.com/site/global-trends-in-technology-interest-and-uptake/#When:08:23:23Z We’re constantly reminded that we live in the information age, with digital and technological advancements and adoption apparently gathering speed every year. But:- - Is interest in technology greater than it was 20 years ago? - Is uptake by consumers faster today than it used to be? - How digitally advanced are we in Britain compared to the rest of the world? - And where might future technological advances lie? Our charts provide answers to these key questions. Businesses need to be able to cut through all the buzz around technology and digital advances to understand both the genuine context of technology in consumer life and what part it may play in future. To view the charts, please click on the link below. Free_Global_technology_trends.zip 2010-07-14T08:23:23+00:00 http://www.enlightenment-uk.com/site/charity-giving-in-the-uk-explained/ http://www.enlightenment-uk.com/site/charity-giving-in-the-uk-explained/#When:08:15:28Z Barack Obama gave his recent Nobel peace prize winnings to 10 charities.  His reasons for doing so may be complex, but when you are the most powerful man in the world, it looks good to be magnanimous.  Inspired by Obama, and with the devastating earthquakes in Haiti and Chile still very much front of mind, we wanted to see what insight TGI could give into the generosity of people in the UK - which charities they support, what prompts donations and what drives people to give the amounts they do. Please click on the link below to see some of the insights we discovered about this important market. Charity_giving_explained.ppt 2010-03-17T08:15:28+00:00 http://www.enlightenment-uk.com/site/40-year-consumer-trends/ http://www.enlightenment-uk.com/site/40-year-consumer-trends/#When:13:49:03Z With TGI celebrating 40 years of single source marketing and media surveys in 2009, some trend charts have been created to highlight key consumers trends since 1969. 40 years of consumer trends 2009-11-11T13:49:03+00:00 http://www.enlightenment-uk.com/site/free-consumer-financial-attitudes-charts/ http://www.enlightenment-uk.com/site/free-consumer-financial-attitudes-charts/#When:10:30:51Z These slides demonstrate some key differences between the US and western European countries in consumer attitudes to money and debt. This will certainly lead to varying consumer responses by country to the economic crisis. Click here to download the free consumer financial attitudes charts 2009-08-26T10:30:51+00:00 http://www.enlightenment-uk.com/site/coke-segmentation-paper/ http://www.enlightenment-uk.com/site/coke-segmentation-paper/#When:10:28:14Z Learn how working with us helps ensure Coca-Cola’s marketing and brand planning is carried through from end-to-end using common understandings. Coke’s innovative ‘SPAN’ segmentation integrates consumer & shopper insights with TGI data to better inform global marketing strategy. Download Coke Segmentation Paper 2009-08-26T10:28:14+00:00 http://www.enlightenment-uk.com/site/global-sels/ http://www.enlightenment-uk.com/site/global-sels/#When:09:26:42Z A white paper detailing TGI’s unique Socio-Economic Level classification.  2009-08-13T09:26:42+00:00 http://www.enlightenment-uk.com/site/the-future-of-segmentation-ten-steps-to-improve-its-return-on-investment/ http://www.enlightenment-uk.com/site/the-future-of-segmentation-ten-steps-to-improve-its-return-on-investment/#When:09:26:28Z An explanation of this key area, written in plain English. 2009-08-13T09:26:28+00:00 http://www.enlightenment-uk.com/site/getting-deeper-insights-while-improving-roi-on-research-spend-a-guide-to-da/ http://www.enlightenment-uk.com/site/getting-deeper-insights-while-improving-roi-on-research-spend-a-guide-to-da/#When:09:24:36Z A guide to key processes and applications. 2009-08-13T09:24:36+00:00 http://www.enlightenment-uk.com/site/consumer-trends-in-bottled-water/ http://www.enlightenment-uk.com/site/consumer-trends-in-bottled-water/#When:09:22:27Z An example presentation, delivered at an industry event. 2009-08-13T09:22:27+00:00 http://www.enlightenment-uk.com/site/de-mystifying-clever-stats-techniques/ http://www.enlightenment-uk.com/site/de-mystifying-clever-stats-techniques/#When:09:21:04Z An explanation of the more commonly used techniques, designed to help you cut through the jargon. 2009-08-13T09:21:04+00:00